Why LG OLED?
Only OLED TVs use over 8.3 million pixels that emit their own light and turn completely off, creating a stunning picture that allows you to see virtually every detail.
Unlike LCD or conventional LED technology, OLED uses millions of self-lit pixels to give you consistent detail, even when the cinematography gets dark.
Individual self-lit pixels paired with the latest gaming features and tech give you an edge with less lag, high refresh rates, and incredibly smooth and responsive gameplay.
OLED Motion is technology you see, but don't notice. It's motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase.
LG OLED technology unlocks a new world of TV design with a minimalist bezel and impossibly thin profile, putting the spotlight on your content while complementing your home's interior.
See how perfect LG OLED TVs can be
Bring home the world’s #1 selling OLED TV. Only OLED pixels emit their own light, allowing for perfect black, intense color and stunning picture. Other TVs pale in comparison. There's LG OLED, then there's everything else.
SELF-LIT LG OLED
See how OLED redefines picture quality
Once you’ve seen LG OLED TV with your own eyes, you'll understand. It’s stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.
*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.
α9 Gen3 AI Processor 4K
See more of your content in 4K
Just because it wasn't filmed in 4K doesn't mean you can't see it that way. Our most advanced 4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*.
*Image quality of upscaled content will vary based on the source resolution.
World's most intelligent TVs
LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.