Step up to an immersive viewing experience with vision and sound in perfect harmony, powered by the intelligent Cognitive Processor XR™. Surrounded by pure black, the vibrant colors and real-world hues of XR Triluminos Pro makes movies and gaming pop off the screen.

Cognitive Processor XR

Intelligent TV processing understands how humans see the real world to deliver intense contrast with deep blacks, high peak brightness and natural colors

XR OLED Contrast Pro

Feel the beauty of OLED with immersive depth and realism, pure black, and lifelike brightness.

XR Triluminos Pro

Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful.